How To Work PR Into Your Business: By Cathy MartinPosted on Friday 10th, 2017


On the Day

  • What are the key elements of a great press release?
  • What makes a perfect headline?
  • How can you ensure the journalists read your story?
  • Do you pitch or issue your story? How do you decide?
  • What do journalists want?
  • Why some stories get picked up and why some don’t.
  • How journalists work – understanding deadlines and lead times.
  • How to identify what type of story you have – news or feature, radio, TV or online?

The Details

Friday 3rd March 10am – 1pm

£40pp (Plus VAT)

Contact 90339906 or to book a place.


Cathy Martin 2017